S.E.O. (search engine optimization) has been the latest buzzword in the field of online marketing. Myself being a local entrepreneur was circumspect but quite curious to know about it all. After all one need to invest in S.E.O. & it is important that every penny works successfully in order to make the business a success by increasing revenues.
The result has been an amazing one I must say. Here I will discuss a few tips about how to make your business a success by utilizing the amazing powers of S.E.O.
If we look around we will see that now-a-days everyone uses the internet whether to chat, mail or enquire about almost anything & everything. Mobile internet has also seen a boom with the advent of smart phones. People use the Google map & apple map to locate, identify & visit places. I also learnt the concept of keyword search & a very interesting fact that almost 75% of the people do not even turn to page of 2 of the search returns while researching for any item. What it essentially means is that if your establishment is not listed in the first page of the search returns it is more likely that nobody will notice you. Thus it is very important that you invest in S.E.O. wisely. Besides Google changes their search engine algorithms- panda & penguin quite often & without any prior intimation so do not believe if someone just give blank guarantees that they will build your website in such a manner that your establishment will make the top of every search result in a week. It takes time & patience to enjoy success.
If you have utilize made up your mind to utilize S.E.O. then it all starts by making your business social media friendly. You need to create profile for your business & post it in twitter, facebook, instagram YouTube, LinkedIn & every other social media that exists & popular in your locality. Then you need a webpage which is simple yet effective. It should appeal to the customers & suit their preferences. The domain name also plays a critical role as people should be able to locate your business. In the web page, it is essential that you enlist all the basic information like shop name, contact number, business hours, types of products you sell & their prices prominently. You also need to enlist you business with the Google maps & apple maps as people look up these apps while searching. You can also post some nice pictures & a brief history about the business establishment as well. You also need to have accurate & consistent business citations as well by filling up name, address, and phone numbers across all major listings. You can use tools like Google mapmaker, localeze or yext for this purpose.
After the basic requirements are in place than you can build on them & use various methods like online reviews & optimization of your website. It is now well known that google search engine places a high importance to online reviews & publish them. You can upload a few nicely taken photos of your establishment as visual appeal is important as well. You then need to find out ways to make the best use of your website which is already in place. Have your contact details available in the website & try to reach out to some popular local forums and connect with them so that they might visit your website & perhaps link back. You do not need to do anything extravagant, just try out these steps & see your business boom. Utilize the powers of S.E.O.